NEUHAUS
The famous Belgian maker of top-of-the-range chocolate products and confectionery.
In 2009, the Neuhaus Group achieved a 3% turnover increase
to more than EUR 105 million and its profits were up
20%. The Neuhaus brand is sold in more than 20 proprietary
shops and is represented in more than 40 countries
and 50 airports. Jeff de Bruges has extended its distribution
network to more than 75 proprietary shops and now has
more than 250 franchises, most of which are in France. The
opening of new sales outlets, constant productivity improvements,
and reduction in overheads are the basis of these
increased earnings.
In 2009, Neuhaus migrated successfully to the SAP IT platform
and has continued to create new chocolates. Jeff de
Bruges has relocated its operational centre to a new building
that is better adapted to continuous growth.
Challenges for 2010 include:
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